What is Information Architecture?
Information architecture is the practice of deciding how to arrange the parts of something to be understandable.
Information architectures (IAs) are in the websites we use, the apps and software we download, the printed materials we encounter, and even the physical places we spend time in.
A good IA helps people to understand their surroundings and find what they’re looking for – in the real world as well as online. Practicing information architecture involves facilitating the people and organizations we work with to consider their structures and language thoughtfully.
We like to say that if you’re making things for others, you’re practicing information architecture.
Within the Travel and Hospitality Industry, Luxury Consult helps its partners to visualize and implement best IA practices that drive efficiency and in-depth market understanding
